Pinterest continues to grow and is evolving into a serious player in the social media world. Late last year they realized that business support was essential to their continued growth. Now they are building their ‘business’ offerings by adding analytics.
Pinterest Analytics – Improve Your Pins!
My clients can look at Google Analytics and tell how many visitors they are getting from Pinterest. They can tell how long they stay on the website and the bounce rate.
What Pinterest is now giving is even more tools for a business that is using Pinterest to promote their brand.
Watch this video for an overview:
Note: This video is from Vimeo; we had several complaints from members that couldn’t watch the video so we embedded it here.
Pinterest Analytics helps you to analyze your pins and traffic and determine where you need to focus to maximize this media for your business!
Here are the 4 areas covered with Pinterest analytics:
- Pins and Pinners
- Repins and Repinners
- Impressions and Reach
- Clicks and Visitors
NOTE: Vary the analytics time frane to look for trends.
Why is this important for you?
- Pinning Activity
Track the visitors pinning from your site or who see your pins and click your content.
- What do Pinners Like?
Discover which pins are getting the highest repins as well as who did the pinning and other pins these people had. (You can use this information to tweak your boards and website.)
In order to see these Pinterest analytics, you need to have a business account
a verified website.
The circle around the check mark indicates that my website is verified.
To get to your analytics, go to your name in the upper right corner, click the drop down arrow and look for analytics. (Note: Don’t be surprised if you don’t see anything now. It takes some time for them to start showing the data.)
If you don’t see ‘Analytics’ in the menu, go to business.pinterest.com/verfiy to make sure your business/website is verified.
PS Pinterest is just one of the free tools we teach our students who want to sell their creations online.